DRF Lunchtime Clinic - Sarah Collins

The DRF Lunchtime Clinic is running a special workshop for all researchers to be delivered by Sarah Collins, Communications Manager at the University of Cambridge, on Communication is part of the research process – so what works and what doesn’t?  

In this session, she’ll explain how the University’s communications office can support and promote your work, why it’s a vital skill to be able to communicate your work in a clear way, how to turn academic jargon into a compelling story, what does and doesn’t work as a news story, what to do when the media calls, and why ‘dumbing down’ is a term that should be avoided at all costs! 

Please note the extended session times for this Clinic.

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Sarah Collins is a Communications Manager in the University’s central communications office, and works with researchers to get Cambridge ideas, discoveries and people covered in the national and international media. A former journalist, she has worked on some of the biggest Cambridge science stories of recent years, and regularly gets Cambridge research – on topics as varied as exoplanets, robotics, quantum physics and dinosaurs – covered in outlets such as the BBC, New York Times, Guardian, Financial Times and many more.